Essential Features for Ecommerce Website | Incepte Pte Ltd


4 Must-Have Features for Your Ecommerce Website

May 21,2018

Online selling platforms are quite common these days. People spend a lot of time in purchasing and booking things online. In such a cut-throat environment, it is becoming harder day-by-day for businesses to impress and attract people. An appealing design, easy navigation and attractive colour theme are not enough to grab the attention of buyers. However, you can give your e-commerce store a distinctive look by adding some features.

Here are 4 features you must add to your e-commerce website design in Singapore.

  • High-Quality Images and Videos: In the present market scenario, one image with some bullet points and price tag are not alone enough to market your product effectively. Your visitors want to see more images from different angles. So, add high-resolution images to make your e-commerce website more appealing. Apart from this, take technical aspects into consideration as well. The drop-off rate is quite higher when the images and videos take a lot of time to load. Therefore, it is important to have high-quality and multiple images for each product with fast loading.
  • Mobile-Friendliness: As per the latest Google declaration, it is mandatory to have a mobile-friendly version of a website for enhanced online presence. In addition to this, a huge number of buyers use their smartphones for shopping, food ordering, ticket booking, etc. With a responsive design, you can provide your visitors an amazing and mobile-friendly user experience. You can hire an experienced website developer in Singapore to make your e-commerce store mobile-friendly and responsive to different screen sizes.
  • Reviews and Testimonials: Reviews and Testimonials are the essential components of e-commerce websites. Since your customers do not have the ability to touch and feel your products, they need to count on the reviews and feedbacks given by others to decide whether the product is worthy to purchase or not. So, focus on this feature and add genuine testimonials and reviews.
  • Offers for Visitors: A number of e-commerce websites are using ‘special offers’ tactic as a standard market practice to attract more visitors. When visitors get more offers, they usually spend more time on a website. The benefit of this feature is two-folded- first, you can drive more sales and second, it can help you improve SEO.