Principles of Effective Social Media Marketing in Singapore


6 Principles of Effective Social Media Marketing

June 18,2019

Social Media, without a doubt, is a very powerful tool if you want to market your brand. While you might be posting a number of contents already, it’s time to pause to really understand how you can maximize social media for your business.

In this article, we will give you six principles that can effectively boost your brand through social media marketing.

  • Know your niche

Like in traditional marketing, you have to know your target audience. Otherwise, your marketing efforts will be put into waste. Make sure you know your product well and to which market it will work best.

  • What would your audience likely to share

Yes, you can always pay if you want your content to reach a wider audience. However, nothing beats organic reach because it’s as genuine as it can get. How do you ensure that your posts or contents will have a lot of shares? Know the interest of the market. If it’s from your blog post, make sure you have a good headline and a caption to go with it. Make it intriguing so people will actually click the link.

If you are having troubles finding out what topics will work, make sure to work with a social media marketing agency in Singapore.

  • Be timely

You don’t post Christmas-related contents in June, right? If you are going to come up with a content, make sure that it is timely and updated. That is why you have to look for news related to your brand. If there are viral videos or images, try to associate it with your company. Of course, you have to be careful with copyright claims and your brand’s image as well.

In addition, if you want to maximize social media, make sure that you can answer inquiries and address feedback the soonest possible time. If you can’t do this – might as well set up a great chatbot to do the work for you. At least all inquiries will be addressed right away.

  • Create informative content

People nowadays are not a big fan of hard selling. They are likely to say NO if you force your products and services to them. What you can do is to educate your customers. Tell them how they can solve a specific problem. From there, you can subtly insert what you are actually offering. The point is, you have to create a valuable material for your customers. Again, if you have a good and informative content, more people will possibly share the same.

  • Use different social media channels

It is important that you are visible in different social media platforms like Facebook, Twitter, Instagram, Youtube, even LinkedIn. This will improve your brand recall and it creates credibility. Sooner or later, people online will notice your brand and it will spark interest.

  • Don’t forget engagement

And lastly, take advantage of what you can do in social media specifically engaging with your actual customers. Say for example someone commented on your post, don’t forget to at least say ‘Thank You’. If someone started a conversation related to your brand, go ahead and join. More people will likely to patronize what you are offering simply because you make them feel that they belong.

If promoting your brand online isn’t your cup of tea, you can hire the services of a social media marketing agency in Singapore.