In today’s market, it is necessary to make use of the power of social media to grow your business. Online presence is mandatory given its exposure and the low cost investment compared to other traditional advertising & marketing tools like print media. There is no end to the new opportunities when your social media platforms are carefully managed.
With this in mind, to businesses who has yet to try out social media needs to start on creating online presence. Here are 6 ways that may help you expand your social media and your business.
- Use at least 1-2 social media networks
As of Nov 2015, Singapore has one of the highest internet penetration population in the world. 79% of its population are internet users. Moreover, Facebook is the highest social media penetration in Singapore where 70% of its population has an account (70% of Singapore population is estimated to be at 3.8 Million people). Imagine the impact if you could capture a percentage of them.
- Be Consistent
Make a plan. It should consist of what you’re going to post and how often you’re going to post. Stick with the plan! And, depending of your business directions or goals, the frequency of posts can be from a few times a day to a few times a week. The key is to be consistent.
- Contents to be aligned with your strategy
Some posts may attract lots of attention and may be misleading as it may not help for your brand if the content do not align with your strategy. When it comes to building a strong social media presence, getting attentions such as likes and follows are great, but it is more important that your posts fit within your brand identity and promote in line with your strategy.
- Unpopular posts but posting is still necessary
Such unpopular posts such as testimonials, press features, articles and blog posts typically do not generate likes and shares. However, they are important contents which helps in building your business credibility and foundation. Hence, just because some posts do not generate the response you seek for but it does not mean you shouldn’t be posting them.
- Format Content to optimize for each social media
For those who are managing several social media accounts, maintaining those accounts does not imply posting the same thing on each platforms. The target audience and the objective for each social media may varies and you need to optimize on each on them. For instance, memes for Facebook, photos for Instagram, articles such as white papers for LinkedIn and short and snappy contents for twitter. All posts should be different even if you are delivering the same message.
- Balance required between Business and being Popular
Reason of having social media in the first place is for your business. However, in order to make sure you have the attention you want for your business, you need to be popular. And in order to be popular on social media, you need to have a fun side and balance it with the informative side for your business. Both are crucial in order to be successful in social media.
- Integrate social media with your marketing efforts
It is certain that you are going to have business and marketing efforts outside social media. After all, a marketing plan should be motley and robust. With a proper plan, social media can only add to your efforts and making it more successful. Social media is an affordable yet greatly under-utilized platform that can practically help in every aspect of your marketing plan. It is something you should start using now.