We understand that most of us would like to expand our businesses globally. But before you can achieve that, it is a must that you work on your local marketing strategies. How can you do that? Well, look no further as this post can help you.
Just a quick tip. Even if you are servicing local or global clients already, local SEO Singapore can still help you improve your website’s ranking.
Why you need to use local SEO?
Did you know that one of the most effective online marketing tips right now is to work on your local SEO? Basically, it means that you are powering your website to rank locally or for a specific region.
· Local presence is the key
People would usually support businesses within their area. They would rather purchase items within 15 miles away from their location. That’s the importance of localizing your website. By using local SEO, you are dominating even the local searches and this can generate more leads.
· It can build trust
Local SEO helps in making your business a forerunner in the industry. When people see your website on the first page of search engines, you are automatically building trust and credibility. If you are able to establish that, sales will come naturally.
Key tips for local SEO in Singapore
Here are the essential things if you want to start ranking locally.
· Use the same business address format
When you are adding your business in directory listings, you must use the same format of your address. If you spelled out ‘Street’ in your website, don’t use ‘St’ on other listings. It must be consistent. Check if your social media pages have the same format too.
·Revisit your on-site optimization
Remember that local SEO doesn’t necessarily mean that it’s an easier goal than ranking globally. In fact, it can be challenging as well. You need an expert to regularly check your own optimization techniques to see if these are at par with the best practices.
· Localize your content
Most of you know that creating content is an effective tactic to get visitors. For local SEO, you have to do the same. Think about your local market when writing. An example is this post that you are reading right now. It’s tailored fit for Singapore market. Hence, we used a more targeted keyword. You can use that same approach for your business too.
· What global companies are doing?
If you will have a closer look on what bigger corporations are doing, they are creating localized version of their websites, and they even have local social media pages. That’s how important this strategy is, and you better ride the wave.
Hiring Experts for Local SEO Singapore
If you are running a local business in Singapore (or in neighboring countries), it would be ideal to hire experts that can work on your website’s SEO. They understand the market, they have the knowledge, they have the resources, and they have the right tools to give you results. Maximize their services and win locally – who knows if this is your gateway to be a global company?