How a packaging company in Singapore increased their organic traffic by 250% in just one year

Result

Our team had several milestones as we worked on Medtra’s website. For one, we increased their monthly SEO traffic by 250% after a year of optimization. To date, there are 75 keywords where they rank on page 1.

Likewise, we have increased their leads and reduced the CPC and CPL for Google Ads. With these, the client now enjoys an improved ROI.

Challenges

Medtra has too many products to promote, and their previous website had limited call to actions. On top of that, there was no goal tracking implemented, making it more challenging to evaluate the website’s performance.

The Client

Medtra is a company that supplies packaging materials to different industries, including food, pharmaceutical, and industrial to name a few. Within a year, our strategy helped their website dominate search engines, and at the same time, this drastically improved their leads and sales.

Strategy

We worked closely with the web developer to include more CTAs and to implement tracking to the website. This is to better understand the users coming to the web pages, as well as what sources are providing the leads. From there, we were able to streamline the marketing strategies.

With our theme-based SEO structure, we targeted both short and long tailed keywords. This allowed us to increase the organic traffic almost every month.

In addition, we helped Medtra to target specific product categories which they want to focus on in the coming years. With the right techniques, there was an increase on enquiries regarding the key categories.

(Drop us an email at enquiry@incepte.com to know our detailed strategy).