E-Commerce Website Design & Development Using a Marketing Angle

At Incepte, we understand that e-commerce website design & development is not as easy as 1-2-3. For this reason, we only hire the best website developers to build your website. We don’t design based on visual impact alone. We make sure that it’s backed up by proven strategies and market research.


Why Choose Us To Build Your Website

Our Experience

15+ years of professional experience

More than Just a Website

We build Websites that are digital marketing friendly

Higher Conversion Rates

As a marketing agency, we build websites based on marketing perspective

Our Clients

Trusted by

Case Studies

Real results for real brands

At Incepte, we have always been driven by results. Setting objectives at the onset allows us to create the best blueprint for our client’s digital marketing strategy. We never leave our tasks half-baked, and we take the extra mile to exceed your business expectations. Achieving client satisfaction is an understatement because we always strive for more. Our claims can be backed up by the following case studies of our previous projects and clients.

Here’s why businesses Love incepte

See why Incepte Pte Ltd. is one of the best digital marketing agencies in Singapore. Our clients have spoken, and we are proud of the results we delivered to their companies.

chen wee ng
chen wee ng
August 1, 2022.
Ivan Chua
Ivan Chua
March 11, 2021.
3rd time working with Incepte. Elite team led by Ray and Michael. Definitely one of the best in SG!
Huang Yenson
Huang Yenson
March 11, 2021.
Awesome company with great services by genuine people trying to help! Highly recommend 🙂
Carls film
Carls film
January 16, 2021.
Meng Yew Tay
Meng Yew Tay
January 14, 2021.
Azmi Ismail
Azmi Ismail
January 12, 2021.
Been working with incepte for a couple or years now and to date they've been really great to work with. They've remained consistent in their delivery, comprehensive in their planning and consultations and very responsive when meeting deadlines, all with a pleasant and friendly fore-front balanced with a professional attitude. An overall great company to work with for your digital marketing and website solutions.
Simin Eu
Simin Eu
January 7, 2021.
kevin portscher
kevin portscher
June 18, 2019.
Joey Ching How (Evilbean)
Joey Ching How (Evilbean)
August 21, 2018.

Frequently Asked Questions

Let’s answer some of the questions that we often receive from our visitors.

01.What is our process for designing and developing an e-commerce website?

Our SEO packages consist of the following:  
1. Keyword Analysis Report to determine the keywords that your website can optimise. 

  1. Website Audit Report to check technical issues your website has. These are the pain points our team will resolve. 
  2. SEO On-site Recommendation Report detailing onsite changes such as Meta Titles, Tags, Descriptions among others.
  3. Off-site Optimisation providing monthly detailed reports on all the backlinks we created for your website.
  4. SEO Copywriting on pages we optimise. 
  5. Monthly detailed report. 
  6. Google analytics tracking to find out website traffic, bounce rate, conversions, etc.
  7. Competitor Analysis Report when necessary. 
02. What if you already have an existing e-commerce website?
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03. Do we conduct an audit for your existing e-commerce website?

This is the million-dollar question that most clients ask. But the answer is, we do not know. In fact, nobody does. There are a lot of factors to take into consideration as seen below.  

Are you in a competitive industry? If yes, the chances are it may take longer than others. However, there are ways we can go around this by analysing the industry.  

Is the website new? If yes, it may take longer than those who have optimised their websites before. Chances are, the websites have been indexed by Google for quite some time. 

Are your using competitive keywords?  If yes, many competitors are fighting for the same keyword. Thus, it may take longer to get ranked. However, we provide a strategy to counter this. 

There are many other factors that affect your web ranking. However, most of our clients see results between 3-9 months regardless which industry they are in. Do contact us to understand more! 

04. Do we manage your e-commerce website after design and development?

There are 4 key USPs that we have: 

Instead of a 10-keyword, 20-keyword or 30-keyword package, we provide a theme-based package which usually allows minimum of 60 to more than 200 keywords from our basic package. 

As part of our SEO package, we always provide SEO copywriting on the pages we are optimising. Moreover, monthly blog writing is also part of our scope of work. 

We provide detailed reports where we show more than just the SEO rankings improvements. We also provide Google Analytics analysis and detailed monthly backlink reports. 

Lastly, we conduct manual removal of toxic backlinks. Some backlinks turned bad after months or years which will result in negative impact to your SEO rankings. 

05. What tools and software do we use for e-commerce website design and development?

There are several ways to improve a website’s SEO rankings and our strategies may change depending on what works best for each client.  

However, there are common practices such as a thorough auditing of your website. We need to ensure that the website itself has no technical issues. Quality backlinks and removal of toxic backlinks are equally important. Likewise, content value is critical and we do not stuff keywords into your contents. 

We always do a re-audit when the current strategies do not work.  

06. What services are included in our e-commerce website design and development?

This depends on your priorities.  

If we are looking at quality traffic and conversions, SEO may be better. However, if we take into consideration the time it requires to reach the ‘optimal’ SEO traffic and conversions, we will need to relook into a bigger picture.  

For some clients, SEO works better due to their industry and time frame. For example, a client in money lending business is not allowed to do SEM. The same goes for a service provider looking in a longer-term digital strategy. 

SEO & SEM both has their pros and cons. We need to understand the client’s objectives and industries so we can better advise if SEO or SEM is suitable for them. 

07.Who will create your e-commerce website content (copy, images, videos etc.)?

Even if you are ranking well on Google now, it does not mean it will stay the same in the future.  More and more competitors are going into digital marketing and you could lose your spot in no time.   

It is good that you have already established your rank early on but it’s better to continue working on your SEO. More than just maintaining your current rankings, you may also start looking to optimise other suitable keywords just in case Google search trend changes. 

08. How many web pages should a standard e-commerce website have?

On-page Optimization involves optimising your website pages, titles, tags, content, headings, Alt tag and overall structure using your target keywords. You also need to ensure that your website is search engine friendly without any crawling or indexing errors. 

Off-page optimization is the concept of having other sites link back to your website. This improves your authority in the industry. Some of the activities are creating quality backlinks through different backlinking methods like social bookmarking, business listing, local Listing and classified listing.  

09. How do we measure the success rate of our client’s e-commerce website?

To keep track of latest SEO trend, we use tools like Google Trend, Google Search Console, SEMrush and more. It also involves regular website monitoring and keeping track of Google and other search engine updates. 

10.What are our rates and packages for e-commerce website design and development services?

We track our SEO performance mainly from Google Analytics. Some of the key metrics we look at are the following: 

  • Keyword rankings 
  • Organic Traffic to your website 
  • Bounce Rates 
  • Number of Users/New Users 
  • Number of Sessions 
  • Time users spent on the website 
  • Conversions [Enquiry Form, buttons (Whatsapp etc), Add to Cart, Check Out and more] 

Have Questions?
Get in touch!

Contact us for any complimentary digital marketing consultations now! We provide complimentary analysis as well as reports so you can better understand your business in the digital world before making any decisions.

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