If you want to increase your brand’s online visibility, one of the platforms that you should take advantage of is Instagram. Maybe you are already using it, but you have to ask yourself, “Am I doing it correctly? If you are currently using Instagram but it seems that nothing is improving in terms of your brand’s online visibility, this post is for you. We will give you some of the most practical techniques on how you can get better results out of this social media platform.
- Think about your profile image
When you are setting up your profile image, make sure that it will instantly scream your brand. Using your logo is one way to do it. Just take note of its size and layout. Remember that Instagram is using a ‘circular’ frame.
- Take time creating your Instagram Bio
Another thing that you have to highly consider is your bio. It has to be direct to the point and it must tell other Instagram users what your brand is all about. You don’t need too much flowery words (save that for your content).
- Update your links
You can also add links to your profile. Use that to your advantage. Maybe you can add your company website. And if you have your own blog, change your link to the most recent write-ups. This can actually help you build online traffic.
- Change your settings
When you are using Instagram for your business, you need to tweak a number of settings. First of all, we recommend that you go ‘public’. This is so more people can see your posts. Second, you can link it to your Facebook page so that whatever you post on your Instagram will synch on Facebook. This increases your reach as well.
Do you think you need help? You might want to work with a company in Singapore that provides Instagram Marketing services.
Now let’s talk about the content. What do you need to remember? Read on to know more.
- Do not overly post your product as a standalone
People want valuable content. They don’t need to see your product throughout your feed. Thus, posting your product as a standalone image will do little for your Instagram marketing. People want to see culture, lifestyle, and motivational posts. These are more captivating and it gives your brand a stronger image.
- Post behind-the-scenes
Online consumers love transparency. And that is why you should also post ‘behind-the-scenes’. For example you can post stories on how you prepare your products. Or if you are offering services, give a glimpse of how you plan your projects. Be raw, be real. Take them on a tour.
- Repost from other people
You can also increase online traction if you repost content from other people. Make sure that is it aligned with your brand and that you ask for permission first.
- Be informative
In addition, take time to create posts which will educate people. Provide simple tips and life hacks.
- Use quality images
Let’s not forget using quality images. Good thing that smart phones allow us to have great photos and videos instantly.
- Look for the best hashtags
Lastly, research on the best hashtags related to your industry or brand. If you need help, then get a company that provides Instagram Marketing Services. They can also help you in choosing the best time slot to post your content.