How to Design an Innovative E-Commerce Website | Incepte Pte Ltd

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How to Prepare Innovative E-Commerce Website Design?

July 24,2021

In this competitive world, your ecommerce website should always be out of the ordinary. That’s one of the ways you can gain traction, and this shall encourage your online visitors to use your website. But how can you do it? Well, here are a few tips that could help you.  These will give you an idea what a good website is even before you hire a company offering ecommerce web development services in Singapore.

Make It Simple  

When you are designing an ecommerce website, the first thing you should think about is the simplicity of the design. Even if you want to think out of the box, this should be a standard.

Perhaps, you are tempted to add a lot of design elements. But online users today do not have the luxury of time to figure out a website. If they think it’s too complicated, they will go to another source, and that means loss business opportunity for you.

Think About Your Branding  

At the onset, you should be able to establish your branding. What type of clothes will you offer? What’s your demographic? What type of images will resonate your brand and products? What copy should fit your business?

If you must know, people do not want to transact with a ‘faceless’ brand. You would want to establish a connection with them through your branding.

Consider Your Current Market

Many business owners commit a common mistake of designing their ecommerce website based on their personal likes. Yet again, you should be working on a design that fits your demographics. Know what they want and how they envision a perfect ecommerce website.

You can always do a quick survey or a market study so that your final design is anchored on facts and not just creative ideas. You must work with a reliable ecommerce website development company in Singapore to translate the data into actual layout and design.

Use High Quality Images  

As an ecommerce website owner, images play a critical role if you want your business to grow. Humans are visual creatures and most of our decisions depend on what we see. Having said that, use the best images for your products. Other websites are even using 3D photos to give their potential customers a better idea of how the product looks like.

For bigger products such as furniture, well-known brands are using augmented reality so that people can already visualize how a certain item will fit into their home.

You can use these ideas for your products as well.

Be Careful With Your Product Description  

You might get too excited to write lengthy product descriptions, but that doesn’t work. You need to create texts that are easy to understand. If you can use bullet points to highlight your brand’s benefits, then do so.

Organize It Based On Category  

With an ecommerce website, everything should be organized.

Think about a physical store that has a lot of clutter and you can’t find what you are looking for. Chances are, you’d leave, right? The same goes for your ecommerce website. If you have a lot of product offerings, make sure to categorize it and design it in such a way that your user can easily find what they need.

Even with the tips above, you must hire the services of a company that offers ecommerce web development in Singapore. As you may now know, it isn’t just about the aesthetic appeal, but rather the entire user experience. An amateur web design might not be able to help you achieve your business goals. Thus, you need to work with professionals.