How to Use Instagram Marketing for Business


How to Use Instagram Marketing to Gain Competitive Advantage

June 11,2020

For years, a lot of businesses and companies use Instagram to get more clients. But if you are new to using the platform, what are the techniques in order to reach your market?

We’ll provide you some of the most effective ways to use Instagram for your business. Just be consistent and you would eventually see the results.

Using Instagram for business

  • Create a business account

Your first step is to create a business account. If you are using a personal account right now but you have a decent number of followers, then you can instantly covert it to a business one. It’s that simple. Just make sure that your content is appropriate for your business.

There’s also an option to connect your Instagram account to your Facebook page. We suggest that you do this to so that your content will be easily replicated.

  • Understand your demographics

When creating content, you don’t do it for yourself. You do it for your market. And that is why it is imperative to do your research. What are the things that they will appreciate? What style will reflect their personality? What language are you supposed to use? These things are all important to create an effective content.

If you are just going to follow your personal preference, then it might not match to what your audience prefer.

Fortunately, there are companies that offer Instagram marketing services. Apart from updating your content, they do the heavy lifting of trying to understand your market’s behavior.

  • Identify your goal

When creating posts for Instagram, you must first establish your goal. Do you want them to know your brand? Do you want to promote upcoming services? Or would you like to direct them to your website? Whatever your goal is, make sure that your contents are aligned with it.

  • Improve your profile

Make it a habit to revisit your profile or your bio as it should reflect your business. If you want to go casual or sound professional, that’s really up to you. Just don’t forget that it has to be according to your objectives.

  • Use the right profile picture

Remember that Instagram will crop your profile picture. You can upload photos with at least 320 pixels so that it will show properly on the platform.

Make visually-appealing content

Generally, people use Instagram to share amazing photos. Always go for professionally-captured ones. Try to avoid stock images because it can affect your brand’s reputation. If you are about to add icons or frames, you should follow a theme.

Bear in mind that aesthetics play a big role on Instagram.

  • Maximize Instagram stories

Stories are a big hit and you need to use it to your advantage. Use conversational tone and ensure that your photos will fit perfectly.

  • Engage

And lastly, always engage and build connection with your followers. Respond to their feedback and thank them for noticing your posts. These things can go a long way.


If you do not have time to work on your social media activities, hire a company that offers Instagram marketing services. This is a must if you want to use Instagram as an advantage.