Instagram Marketing

Instagram marketing, in a nutshell, is about building a consistent brand image on Instagram. You need to determine your brand personality and aim to post consistent quality and impactful images on your feed. In Singapore, there is a huge number of Instagram users which can potentially turn into your customers. Having said that, ignoring Instagram marketing can be costly for your business.

And here’s a truth bomb. Unlike most social media channels, Instagram is largely a visual platform. And this would mean that the posts on the feed would need to be as visually appealing as possible. The best approach to Instagram marketing is to create contents that can establish a direct connection with your customers through images or short videos.

This is just scratching the surface. Remember that there is more to Instagram marketing than just posting postcard-worthy images, and you need experts to help you stand out from the competition.

Another point to consider is that Instagram is not just popular in Singapore, it’s widely used worldwide as well. it’s a global platform that allows businesses to humanize their brand. It enables you to showcase the personal side of your business and to tell a story about your brand to your customers.

With effective Instagram marketing, you will be able to find more customers, focus on their tastes and preferences, and ultimately, contribute to the overall success of your business.

Let’s now deep dive further on the advantages of getting Instagram marketing services and what it can do to your company.

Increase Engagement

A well-curated feed on Instagram can earn you higher levels of engagement than any other social media platform. A study done by Forrester found that Instagram content generates 58 times more engagement per follower than Facebook, and 120 times more than Twitter.

Influence Purchase Decision

79% of Instagram users looks up a brand on the platform, and 69% of users follow a brand on Instagram.

If you must know, a recent feature on Instagram has allowed businesses to create shoppable posts that followers can purchase from.

Uses Visuals Effectively

More often than not, Instagram visuals are much more authentic and livelier than generic photos as they show followers a peek into the life of the brand. And this is proven to be effective when doing marketing. It makes your brand more relatable to your market.

Gain Competitive Advantage

An American Express survey showed that only 2% of small businesses are on Instagram, which gives them a significant edge over their competitors that are not on the platform. It makes it logical to do your marketing here.