Here at Incepte, we fully understand what an effective page looks like and our landing page design and development services have helped different businesses get quality leads and sales.
15+ years of professional experience
We build Websites that are digital marketing friendly
As a marketing agency, we build websites based on marketing perspective
At Incepte, we have always been driven by results. Setting objectives at the onset allows us to create the best blueprint for our client’s digital marketing strategy. We never leave our tasks half-baked, and we take the extra mile to exceed your business expectations. Achieving client satisfaction is an understatement because we always strive for more. Our claims can be backed up by the following case studies of our previous projects and clients.
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See why Incepte Pte Ltd. is one of the best digital marketing agencies in Singapore. Our clients have spoken, and we are proud of the results we delivered to their companies.
Let’s answer some of the questions that we often receive from our visitors.
01.What is our process for designing and developing a landing page?
Our SEO packages consist of the following:
1. Keyword Analysis Report to determine the keywords that your website can optimise.
02. Do you need a landing page?
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03. Do we conduct an audit for your existing landing pages?
This is the million-dollar question that most clients ask. But the answer is, we do not know. In fact, nobody does. There are a lot of factors to take into consideration as seen below.
Are you in a competitive industry? If yes, the chances are it may take longer than others. However, there are ways we can go around this by analysing the industry.
Is the website new? If yes, it may take longer than those who have optimised their websites before. Chances are, the websites have been indexed by Google for quite some time.
Are your using competitive keywords? If yes, many competitors are fighting for the same keyword. Thus, it may take longer to get ranked. However, we provide a strategy to counter this.
There are many other factors that affect your web ranking. However, most of our clients see results between 3-9 months regardless which industry they are in. Do contact us to understand more!
04. What are the elements of a good landing page?
There are 4 key USPs that we have:
Instead of a 10-keyword, 20-keyword or 30-keyword package, we provide a theme-based package which usually allows minimum of 60 to more than 200 keywords from our basic package.
As part of our SEO package, we always provide SEO copywriting on the pages we are optimising. Moreover, monthly blog writing is also part of our scope of work.
We provide detailed reports where we show more than just the SEO rankings improvements. We also provide Google Analytics analysis and detailed monthly backlink reports.
Lastly, we conduct manual removal of toxic backlinks. Some backlinks turned bad after months or years which will result in negative impact to your SEO rankings.
05. What tools and software do we use for landing page design and development?
There are several ways to improve a website’s SEO rankings and our strategies may change depending on what works best for each client.
However, there are common practices such as a thorough auditing of your website. We need to ensure that the website itself has no technical issues. Quality backlinks and removal of toxic backlinks are equally important. Likewise, content value is critical and we do not stuff keywords into your contents.
We always do a re-audit when the current strategies do not work.
06. What services are included in our landing page design and development package?
This depends on your priorities.
If we are looking at quality traffic and conversions, SEO may be better. However, if we take into consideration the time it requires to reach the ‘optimal’ SEO traffic and conversions, we will need to relook into a bigger picture.
For some clients, SEO works better due to their industry and time frame. For example, a client in money lending business is not allowed to do SEM. The same goes for a service provider looking in a longer-term digital strategy.
SEO & SEM both has their pros and cons. We need to understand the client’s objectives and industries so we can better advise if SEO or SEM is suitable for them.
07.Who will create your landing page content (copy, images, videos etc.)?
Even if you are ranking well on Google now, it does not mean it will stay the same in the future. More and more competitors are going into digital marketing and you could lose your spot in no time.
It is good that you have already established your rank early on but it’s better to continue working on your SEO. More than just maintaining your current rankings, you may also start looking to optimise other suitable keywords just in case Google search trend changes.
08. How many landing pages should you have?
On-page Optimization involves optimising your website pages, titles, tags, content, headings, Alt tag and overall structure using your target keywords. You also need to ensure that your website is search engine friendly without any crawling or indexing errors.
Off-page optimization is the concept of having other sites link back to your website. This improves your authority in the industry. Some of the activities are creating quality backlinks through different backlinking methods like social bookmarking, business listing, local Listing and classified listing.
09. How do we measure the success rate of our client’s landing page?
To keep track of latest SEO trend, we use tools like Google Trend, Google Search Console, SEMrush and more. It also involves regular website monitoring and keeping track of Google and other search engine updates.
10.What are our rates for our landing page design and development services?
We track our SEO performance mainly from Google Analytics. Some of the key metrics we look at are the following:
