Algorithm Updates That May Affect Your Future Strategy | Incepte Pte Ltd


Major Google Algorithm Updates That Can Impact Your Future Strategy

August 05,2021

If you are familiar with SEO, then you should know that most of its strategies are based on the latest Google Algorithm updates. And yes, the tactics that worked last year might not work today. That’s the reason why you have to be on the lookout for the trends. This will allow you to fine-tune your strategies and be able to hold your spot in search engines.

Passage Ranking on February 2021 

On February 10, 2021, Google’s Public Liaison for Search, Danny Sullivan, tweeted that Passage Ranking is already live for English-language queries in the US.

Google Passage, is an automated feature wherein it pulls sections from web pages, even if your entire content or web page is not focused on the core query.

Here’s how it works.

For example, you want to write about the ‘Best Hypoallergenic Mattresses’. While writing the content, you also covered, ‘How To Clean Your Mattress’ or ‘Choosing The Right Mattress For Asthma’.

Yes, you have useful content, but your post might not rank under ‘Best Hypoallergenic Mattresses’. It’s because only a part of your content talks about this topic. However, with Google Passage, the search engine has the ability to pull sections from your content and rank it independently from the rest of your page.

Now, you might be asking, is there something you need to do with your current website and your content?

Fortunately, there’s no need for any of that. According to Google, as long as you are doing quality content, you are good. Simply put, the update is just doing a better job surfacing the content.

As a rule of thumb, here’s what you need to continuously do with your web pages so you can still rank in search engines.

Review and Rewrite Your Headings 

Your headings will always be important when you write or build your content. It helps web crawlers to identify your topics, and this could help in ranking your website.

Yet again, Google’s Martin Splitt shared that even if you don’t do this, they could still be able to categorize if your web content can answer a specific Google search inquiry.

To be on the safe side, continue with this practice. And always, go for quality content and avoid fluff.

Be Careful With SEO Experts Claiming They Could Optimize For Google Passage   

There is no such thing, and you shouldn’t fall for that trap. If you want to optimize your page, it will take hard work and substantial content. Remember that there are no shortcuts, and a real expert should know that.

What to Look For When Hiring an SEO Expert in Singapore 

If you are to hire an SEO expert in Singapore, it is best that you ask them about their knowledge on Google Algorithms. See if they are familiar with the latest updates and inquire further on how they can improve your website’s SEO.

As always, it’s never going to be an easy task. But rather, your SEO strategies should be an ongoing process. It could even take weeks and months to see results. Now, if an agency promises you overnight success, it’s best to look for a different team to work on your website.