There are plenty of write-ups and essays that enumerate tips on what to look for in SEO companies. While many of these articles talk about clever reminders and things to consider, not so many of them encourage you to ask bold questions.
Now, the questions you ask SEO agencies aren’t exactly set in stone, but having a checklist of aspects to factor in will make things easier for you. One of the most basic questions to ask is this: is this SEO Company genuinely looking out for me? Or are they just like other digital companies who want my money?
Look a little further than the basic facets and remember to ask yourself if they trail after your goals as opposed to enforcing their own. Ask the following questions:
Are their SEO strategies patterned after my brand’s needs?
The goal of SEO is to help you hit a certain metric, if not a set of them. If an SEO-driven digital agency is not bent on meeting your marks, they’re not listening to you and are only executing what they think is best. While many of these things aren’t remotely wrong, it’s always best to be on the same page and for SEO companies to know what you want and why you want them. It makes things easier and their efforts are tailored to your needs.
Does this SEO firm take time in educating me?
As a paying client, you should be well aware of the services you’re shelling out money for. You’re also very much obliged to know what these companies will offer you. It’s a client’s right to know what specific SEO efforts will be used to achieve goals. Clients should also be taught the basics so they’ll know if a process is successful or otherwise. Subtract this knowledge from the equation and you put yourself in the dangerous spot of just burning money.
Find SEO companies that exert effort in letting you understand the gist of how the process works and if they actually work in the end.
Does My SEO Company know enough about user experience?
If an SEO agency doesn’t put a premium on the UX of your site, then they eliminate the possibility of your company maximizing its digital presence. User experience as a whole is a crucial part of what credible SEO agencies do. Competent companies don’t just pour their efforts entirely on traffic and meta tags only. They take into consideration how every single aspect in your website and pages will affect your metrics and targets as well as your SEO results. The top SEO Company Singapore has around always makes sure of this.
Furthermore, responsible SEO companies aren’t unafraid to tell you their recommendations. While both of you have to agree on what goals should be met, outsourced SEO service providers render you solid suggestions and updates on how else your pages and your site can be better. If you come across a digital company and you notice a stunning lack of the behaviors mentioned, then consider looking for a new one.