Search Engine Marketing Service

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    Search Engine Marketing Agency in Singapore

    Search Engine Marketing (SEM) Singapore

    Why Us

    Incepte Pte Ltd. Is known as one of the best Search Engine Marketing agencies in the country. Our ultimate goal is for your website to increase its online visibility while essentially generating sales for your company. Through thorough planning, collaboration and consistent optimization, our agency will curate your content and insert words and phrases designed to attract your target demographic in Singapore or in any part of the world. And with our pool of SEM experts, this is possible. In fact, over the years, we’ve managed several companies in different industries. And with our SEM strategies, we have shown them exceptional services and results. At Incepte Pte Ltd., we want your business to enjoy the same benefits.

    What We Can Help You To Achieve

    At Incepte Pte Ltd., we make sure to help your business grow through search engine marketing strategies. We believe that there is a unique course of action for every business, and that means our strategies are based on your business and current needs.If you choose to work with our team, you would be able to enjoy the following:

    Increase Immediate Online Leads | SEM Company in Singapore | Incepte Pte Ltd
    Increase Immediate Online Leads & E-Commerce Sales
    Lower CPC | SEM Company in Singapore | Incepte Pte Ltd
    Lower CPC
    Increase Quality Paid Web Traffic | SEM Services in Singapore | Incepte Pte Ltd
    Increase Quality Paid Web Traffic
    Increase Immediate Online Presence | Search Engine Marketing in Singapore | Incepte Pte Ltd
    Increase Immediate Online Presence

    Introduction of SEM (PPC) and its importance

    Search Engine Marketing (SEM) is a form of digital marketing that employs a strategy of paid search advertising or “pay per click” (PPC) techniques. The objective of doing this is to increase the visibility of a website in search engine results pages.

    Search engine marketing (SEM) strives to maximize the amount of quality traffic based on how receptive the target audience is towards a range of keywords. With this stratagem, Search Engine Marketing (SEM) ensures the visibility and prominence of your web page in the eyes of your ideal consumer demographic.

    Why Search Engine Marketing (SEM)?
    The number of people who click on links appearing the first page of a search engine result tend to far outstrip the number of people who click on any other form of online advertisement.

    Without Search Engine Marketing (SEM), you’re losing a lot of business opportunities. It is crucial for any online enterprise – and in Singapore, Incepte Pte Ltd. is just the company to do it for you.

    Let’s deep dive further on what you can get from streamlined Search Engine
    Marketing (SEM) strategies.

    Increased Visibility
    If your page doesn’t appear on the first page of your ideal audience’s search engine results, you’re in deep water. Search Engine Marketing (SEM) aims to rectify this by buying your webpage a prominent place on the search engine results.

    Online Presence
    Consumers are more likely to come across your business in Singapore if it has a massive online presence. Such online presence stems from a high volume of traffic created as a result of Search Engine Optimization, which would invite consumers to click on the link and consider purchasing your goods and services.

    Competitive Advantage
    Pretty much all businesses out there have their own website competing with yours for recognition and traffic. Getting a competitive advantage over these hordes of rival websites can be most effectively achieved through the strategy of search engine marketing (SEM).

    Cost Effectiveness
    There are many forms of digital marketing. And while advertising on other platforms that target similar demographics are certainly appealing,
    splurging on these ads tend to be less effective. Research has it that it’s better for your brand’s webpage to show up on a sponsored link at the top of a results list.

    In a nutshell, customers and businesses in Singapore use Internet, specifically search engines to look for services and products. When they see your brand’s name being plastered logically on search engines, it encourages brand retention. And before you know it, they will be clicking on your web page and start purchasing from your platform. Using Search Engine Marketing (SEM), we can reach out to potential customers who are already interested to buy your products and services.

    Our Key Differences


    See why Incepte Pte Ltd. is one of the best digital marketing agencies in Singapore. Our clients have spoken, and we are proud of the results we delivered to their companies.

    Mr Tan

    Incepte has been one of the most flexible agencies we have come across, that has allow us to expand during peak periods. After started working with them since 2017. We have grow tremendously under their help. A great agency to work with!

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    After working with multiple agencies, one of the key value added service that Incepte provides was their clear explanation and recommendations of reports. That has provided our company with key information that allows our company to grow. Good job guys!

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    Been working with incepte for a couple or years now and to date they’ve been really great to work with. They’ve remained consistent in their delivery, comprehensive in their planning and consultations and very responsive when meeting deadlines, all with a pleasant and friendly fore-front balanced with a professional attitude. An overall great company to work with for your digital marketing and website solutions.

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    Wanted just a website creation when we were referred by a friend to Incepte. It eventually grow to a full scale marketing campaign where we are still working closely with Incepte for digital marketing services such as SEO and SEM. Definitely one of the most responsive agencies out there.

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    Have worked with Michael for a few years now. He has been helpful in providing important insights which no one else has. This has help in some key decisions that I made for my company. Definitely an expert in his field.

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    We were quite skeptical engaging Incepte at first as we have been ‘burnt’ by gurus or so call experts in their fields. However, Incepte has showed us and explained to us what we have done for the past few years. Instead of just selling us their marketing services, they showed us what our strength and weakness for our online presence. This was something that no other company has done for us. So we took a leap of faith and since then we never looked back. Thank you Incepte!

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    1. How do you start your SEM strategy?

    We first look at the potential keywords to bid on based on industry competitiveness and your company USP. After proposing the budget, we will start working on the ad copies. Once the copy is approved, we will live the ads on Google.

    2. How do you measure success for SEM?

    Some important metric to measure the success include: volume of conversions, conversation rate, Click-Through-Rate and Cost Per Click.

    3. What are the best SEM strategies you can do for my website?

    As every business is different in terms of company USP, service offerings and industry competitiveness, we cannot say that there is a single best strategy that works for everyone. Please contact us to get a customised SEM strategy for your business.

    4. How do you allocate the budget for a PPC campaign?

    This is done by doing Keyword Analysis on your landing pages. Please contact us to find out more.

    5. Do you have experience using Adwords?

    We have a team that has more than 5 years of experience running Google Adwords.

    6. Is SEO better than SEM?

    SEO is focused on optimising a website in order to get traffic from organic search results. SEM get traffic and visibility from paid search. Both serves different purposes.

    7. Should I still consider SEM if my website already has a good ranking?

    In our experience, being in both the organic (SEO) and paid (SEM) results at the same time would maximise the revenue, especially if your company has allocated a fixed marketing budget.

    8. How do you make sure that people or my competitors are not sabotaging my PPC campaigns?

    We continuously build up a negative keywords list for your business to filter out low-intent or irrelevant searches. For competitors with malicious intent, we offer addons to prevent click fraud and IP banning.

    9. What is your next step if you notice that our position suddenly dropped?

    If there is a drastic change in result, we will pause the campaign and do an analysis to find out the reasons behind the drop in ranking. We always aim to relaunch the optimised campaign in as little as 1 working day.

    10. What services are included in your SEM package?

    Ads Management like A/B testing, ads optimisation, ad copies. Monthly Report. We also offer add-ons like GDN visuals and YouTube Ad video creation.

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