Search Engine Optimisation

Our SEO packages consist of
1. Keyword Analysis Report where we identify the keywords that your website can optimise.

2. Website Audit Report where we identify the technical issues the website has and we will solve those as well.

3. SEO Onsite Recommendation Report where we recommend the onsite changes such as Meta Titles, Tags, Descriptions among others.

4. Offsite Optimisation where we will provide a monthly detailed reports on all the backlinks we created for your website.

5. SEO Copywriting on pages we are optimising when necessary

6. Monthly detailed report

7. Google analytics tracking to find out website traffic, bounce rate, conversions, etc.

8. Competitor Analysis Report when necessary

We use multiple tools including SEM Rush, Majestic, Keywordtool, Screaming Frog, Xenu, Agency Analytics, Google Webmaster, among others. For some scenarios, we will also have to do some manual analysis.

This is the million dollar question where most clients will ask. The answer is we do not know. There are a lot of factors to take into consideration. Some common factors are:

1. Is the company industry in a competitive one? If yes, the chances are it may take longer than others. However there are ways we can go around this by analysing the industry further.
2. Is the website new? If yes, the chances are it may take longer than those who have optimised their website before. Or website has been indexed by Google for quite some time.
3. Are the keywords your website is optimising competitive? If yes, since there are many competitors fighting for the same keyword, it may take longer than others to get ranked. However, we do provide a strategy to counter this.

There are many other factors we will need to take into consideration. However, most of our clients see results between 3-9 months regardless which industries they are in. Do contact us to understand more!

There are 4 key USPs that we have:

1. Instead of a 10 keyword, 20 keyword or 30 keyword package, we provide a theme based package which usually allows minimum of 60 to more than 200 keywords from our basic package.
2. As part of our SEO package, we always provide SEO copywriting on the pages we are optimising. Moreover, monthly blog writing is also part of our scope of work.
3. We provide detailed reports where we show more than just the SEO rankings improvements. We also provide Google Analytics analysis and detailed monthly backlink reports.
4. Manual removal of toxic backlinks. Some backlinks turned toxic after months or years which will result in negative impact to your SEO rankings.

There are so many ways to improve a website seo rankings and our strategies may change depending on what works best for each client. However, there are some unavoidable ones such as thorough auditing of your website. We need to make sure that the website itself has no technical issues. Quality backlinks and removal of toxic backlinks are equally important. Value of contents are also extremely important and we do not stuff keywords into your contents. We always do an audit again when the current strategies do not work.

In general, if we are looking at quality traffic and conversions. I would say SEO may be better for most. However, if we take others into consideration such as the time it requires to reach the ‘optimal’ seo traffic and conversions, we will need to relook into a bigger picture. Some clients suits SEO better due to their industry and time-frame. For example, a client in money lending business is not allowed to do SEM. Or, a service provider that is looking in a longer term digital strategy.

SEO & SEM both has their pros and cons. We usually need to understand the client’s objectives and industries so we can better advise if SEO or SEM is suitable for them.

If you think you are ranking well on Google now, it does not mean you will also be having a good ranking in future. More and more competitors are going into digital marketing. It is good that you have a first mover advantage as you started early but it is always good to continue working on SEO. More than just maintaining your current rankings, you may also start looking to optimise other suitable keywords just in case Google search trend changes.

Onsite Optimization involves making sure the website pages, titles, tags, content, headings, Alt tag and overall structure are optimized for your target keywords. Also making sure the website is search engine friendly without any crawling or indexing errors.

Offsite optimization is the concept of having other sites link back to your website, that works on improving authority in the industry. This activity includes creating quality backlinks through different backlinking methods like Social bookmarking, Business Listing, Local Listing, classified listing etc.

To keep track of Latest SEO trend – We prefer tools like Google Trend, Google Search Console, SEMrush and more. It also involves regular website monitoring and keeping track of Google and other search engine updates.

We track our SEO performance mainly from Google Analytics. Some of the key metrics we look at are:

1. The keyword rankings
2. Organic Traffic to your website
3. Bounce Rates
4. Number of Users/New Users
5. No. of Sessions
6. Time users spent on the website
7. Conversions [Enquiry Form, buttons (Whatsapp etc), Add to Cart, Check Out and more].