SEM Agency in Singapore

One of the most versatile, scalable, and cost-effective lead-generation strategies is search engine marketing.

At Incepte, we know that search engine marketing in Singapore can be tricky to navigate. But that’s why we’re here: to help you find success with your SEM strategy and ensure that every dollar you spend is worth it.

Our team of experts has managed to help businesses across Singapore achieve their goals with our services, including SEM services in Singapore, and results. We keep our eye on the prize, and our goal is to increase your online visibility, thereby improving your overall sales.

We research the right keywords that will place you on top of the search engines and attract the right demographic whether you have a local or global market.

We are passionate about bringing change to one’s business through our dedicated team and efforts.

Contact us today so we can work together on your SEM strategies!

Search Engine Marketing Services in Singapore
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Why Outsource Your SEM?

Focus on your core business and let experts like the Incepte team work on your SEM requirements. The more time you have on your hands, the more you can improve your products and services. All you have to do is leave the online marketing to us.

Call us right now, and we’ll talk about our packages as a leading search engine marketing company in Singapore.

What Are Our Scope Of Work For SEM?

At Incepte, we believe that search engine marketing (SEM) is an excellent starting point for helping your company increase its visibility in search results and reach more interested prospects. Our SEM agency in Singapore offers your company a full suite of services.

Whatever you desire, we can help you in achieving your goals.


Looking to get a fresh look at your current PPC campaign? Our team uses data-driven insights to identify opportunities for improvement in your current campaign and develop new strategies that can be measured against KPIs (key performance indicators) like sales, leads, traffic, and conversions.

Google Display Network

We can help you reach and increase your target audience by displaying your advertising across numerous platforms, exactly when and where your customers may view them, using Google Display Network (GDN).

Google Remarketing

Remarketing is a simple, cost-effective way to reach out to people who've visited your website in the past—and who might not have converted. We'll help you create a custom remarketing campaign that will bring those who have already expressed interest in your business back for another look.

Youtube Marketing

We understand that the video marketing industry is changing, and we want to be there with you every step of the way. Our experts can talk to you about how to develop a strategy that works best for your company, and they'll also help you create videos that are tailored specifically to your audience.

Case Studies

Real results for real brands

At Incepte, we have always been driven by results. Setting objectives at the onset allows us to create the best blueprint for our client’s digital marketing strategy. We never leave our tasks half-baked, and we take the extra mile to exceed your business expectations. Achieving client satisfaction is an understatement because we always strive for more. Our claims can be backed up by the following case studies of our previous projects and clients.

SEM: More than 100 leads per month

Since we started working on the SEM, we have reduce CPC by almost 50%. We have also increased CTRs and improved conversion rates. 

SEM: 10% Conversion Rate from Google Ads

Achieve a high of 10% conversion rate from Google Ads. 

SEM: Consistent Conversion Rate of 9%

For the 1st half of 2022, we have an average of 9% conversion rate from Google Ads. 

Since we started working on the SEM, we have reduce CPC by almost 50%. We have also increased CTRs and improved conversion rates. 


More than 100 leads per month

Achieve a high of 10% conversion rate from Google Ads. 


10% Conversion Rate from Google Ads

For the 1st half of 2022, we have an average of 9% conversion rate from Google Ads. 


Consistent Conversion Rate of 9%

What You Get With Incepte’s SEM Management Services

When you choose Incepte for search engine marketing management, you will get everything you need to handle your online ads. We offer turnkey solutions that focus on building, optimizing, and upgrading your SEM strategy to achieve the best possible outcomes.

As an SEM agency in Singapore with years of experience, you can be confident that we provide SEM solutions that deliver.

If you choose us as your SEM company in Singapore, here are a few highlights of the management services you can expect:

  • Keyword Research
  • Competitor Analysis
  • Ad Monitoring
  • Regular Reporting

We at Incepte have made it our mission to help businesses like yours succeed in their online endeavors by providing them with the best SEM services in Singapore on the market.

Here are 3 Reasons Why You Should Consider Investing in SEM:

Immediate results: visibility or lead conversion

SEM is a direct channel, which means that you can see the results of your ads in real-time and make adjustments on the fly, whether you're trying to increase traffic to a certain page or boost a conversion rate. This makes it an ideal channel for testing out new ideas, seeing what works, and iterating quickly.

SEM is an investment that you can track

When you invest in SEM, your goal is to increase the amount of traffic that your website receives. The good news is that with the right tools, you can see exactly how well your SEM campaign is working. This means that if things aren't going as planned, you'll know it right away and be able to adjust accordingly.

Consistent results

The best way to ensure consistent results is to make sure that you have sufficient leads or sales on the table before launching your SEM campaign. This will ensure that you don't waste money on lost opportunities—and that you're not spending more than necessary on what might be a one-off campaign.

Once a campaign is optimized, there's no reason for it to go off the rails. Unless there's a market trend that affects your business, it should be able to produce consistent results every month.

Here’s why businesses Love incepte

See why Incepte Pte Ltd. is one of the best digital marketing agencies in Singapore. Our clients have spoken, and we are proud of the results we delivered to their companies.

chen wee ng
chen wee ng
August 1, 2022.
Ivan Chua
Ivan Chua
March 11, 2021.
3rd time working with Incepte. Elite team led by Ray and Michael. Definitely one of the best in SG!
Huang Yenson
Huang Yenson
March 11, 2021.
Awesome company with great services by genuine people trying to help! Highly recommend 🙂
Carls film
Carls film
January 16, 2021.
Meng Yew Tay
Meng Yew Tay
January 14, 2021.
Azmi Ismail
Azmi Ismail
January 12, 2021.
Been working with incepte for a couple or years now and to date they've been really great to work with. They've remained consistent in their delivery, comprehensive in their planning and consultations and very responsive when meeting deadlines, all with a pleasant and friendly fore-front balanced with a professional attitude. An overall great company to work with for your digital marketing and website solutions.
Simin Eu
Simin Eu
January 7, 2021.
kevin portscher
kevin portscher
June 18, 2019.
Joey Ching How (Evilbean)
Joey Ching How (Evilbean)
August 21, 2018.

Frequently Asked Questions

Let’s answer some of the questions that we often receive from our visitors.

01.What are SEM services?

SEM services are an acronym for search engine marketing. It's a form of online advertising that uses paid search results, such as sponsored links and ads, to drive traffic to a website. SEM services can help you increase your organic rankings, generate traffic, drive leads, and ultimately increase sales.

02. How can Search Engine Marketing Services help me boost my online presence?

Search Engine Marketing Services may help you boost your online presence by providing social media services, performing keyword analysis, competitor analysis, targeting audiences, writing killer ad copy, tracking, and optimizing campaigns.

03.Why should I care about SEM?

According to research, a large majority of the industrialized world is online, thus the chances are that your potential customers, partners, employees, and shareholders are all online. Search engine marketing is not just one of the most rapidly developing and popular new marketing channels accessible; it is also the most cost-effective when compared to other online and offline channels such as email, and direct mail.

04.What’s the advantage of SEM?

There are numerous advantages to employing SEM for your organization. For example, growing your internet presence increases brand awareness and visibility. This, in turn, creates web leads and sales. Similarly, you can supply your visitors with information that they may not be able to get elsewhere.

05.Is SEO better than SEM?

This depends on your priorities.
If we are looking at quality traffic and conversions, SEO may be better. However, if we take into consideration the time it requires to reach the ‘optimal’ SEO traffic and conversions, we will need to relook into a bigger picture.

For some clients, SEO works better due to their industry and time frame. For example, a client in a money lending business is not allowed to do SEM. The same goes for a service provider looking for a longer-term digital strategy.

SEO & SEM both have their pros and cons. We need to understand the client’s objectives and industries so we can better advise if SEO or SEM is suitable for them.

06.Should I continue to consider SEM if my website already ranks well?

Even if you are ranking well on Google now, it does not mean it will stay the same in the future. More and more competitors are going into digital marketing and you could lose your spot in no time.

It is good that you have already established your rank early on but it’s better to continue working on your SEO. More than just maintaining your current rankings, you may also start looking to optimize other suitable keywords just in case Google search trends change.

07.How do you track SEM performance?

We track our Sem performance mainly from Google Analytics. Some of the key metrics we look at are the following:

  • CTR or the click-through rate
  • Conversion Rate
  • Impression Share
  • Cost Per Click
  • Cost Per Action
  • Return on Ad Spend

08.When can I expect my website to rank on search engines?

This is the million-dollar question that most clients ask. But the truth is that we don't know. In fact, nobody does. There are a lot of factors to take into consideration as seen below.

Are you in a competitive industry? If yes, then chances are it may take longer than others. However, there are ways we can go around this by analyzing the industry.

Is the website new? If yes, it may take longer than those who have optimized their websites before. Chances are, the websites have been indexed by Google for quite some time.

Are you using competitive keywords? If yes, many competitors are fighting for the same keyword. Thus, it may take longer to get ranked. However, we provide a strategy to counter this.

There are many other factors that affect your web ranking. However, most of our clients see results between 3-9 months regardless of which industry they are in. Do contact us to understand more!

09.Why does SEM work for business?

SEM can also be used as a way to increase traffic to your website. When you advertise on Google, for example, you're reaching out to people who are actively looking for what you offer. That means they're more likely to convert than someone who just visits your site by accident or because they were directed there by another source (like a friend).

Of course, there are more than just the direct financial benefits of SEM—it can also help build loyalty among customers. People love being able to find exactly what they want quickly and easily online; if they can't find what they need at one store but find it easily at another store with the same product or service, they'll probably go with the second option!

To keep track of the latest SEM trend, we use tools like Google Trend, Google Search Console, SEMrush, and more. It also involves regular website monitoring and keeping track of Google and other search engine updates.

Book an appointment with our sales specialists.

Contact us for any complimentary digital marketing consultations now! We provide complimentary analysis as well as reports so you can better understand your business in the digital world before making any decisions.

Have Questions?
Get in touch!

Contact us for any complimentary digital marketing consultations now! We provide complimentary analysis as well as reports so you can better understand your business in the digital world before making any decisions.

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