Identify Your PPC Campaign Goals | Incepte Pte Ltd


Set Goals for Your PPC Campaign

July 27,2021

Do you want to know how you can set your goals for your PPC campaign? It’s important that you know these things even if you will hire a company that offers SEM services in Singapore. That way, you can understand the strategies and processes, and you will be able to provide your valuable insights as well.

So, shall we begin?

Why Do You Need A PPC Campaign?  

When we say PPC, it refers to pay-per-click campaign, and is an effective way that will help boost your brand’s online presence. If done properly, you can even increase your ROI by at least 50%. Just so you know, this is not an overnight task. You need to do a lot of research and strategy building. And that is why as a rule of thumb, we encourage you to work with a team that provides SEM services in Singapore.

Set the Right PPC Goals for Your Business  

As always, establishing goals is the first step. Otherwise, it’s hard to measure the success and performance of your strategies. Specifically, for PPC, here are some of the things you might want to consider.

What Does Your Business Needs?  

Sit down with your team and try to determine what your business needs. What are you trying to achieve from your campaign?  Why do you think your business needs it? From there, you can plot out a more streamlined strategy.

Establish Goals  

When thinking of goals, we encourage you to establish challenging ones yet realistic ones. If you use easy to achieve goals, then there’s no point of creating a strategy. It will be useless, and the results will not have an impact for your business.

In addition, you should categorize your goals if it is short-term or long-term. You can set a timeframe such as weekly, bi-weekly, monthly, quarterly, and even yearly. But if you are to aim for long-term goals, we suggest working with a single SEM services provider in Singapore. If you try to work with different companies, it would be harder to measure success.

Think Of the Results and Not the Input  

Most marketers commit the mistake of setting the input as the goal. For example, they think that ‘adding 250 keywords’ is an objective. It is not. In fact, it’s more of an actual tactic.

A good example would be something like, ‘By the 3rd quarter of the year, we should have generated 4% increase in sales.’ From here, you get to think of what your team needs to do to achieve this.

Regularly Analyze Your Performance  

The beauty of digital marketing is that you can often see results in real-time. Having said that, you should take advantage of looking at the performance on a regular basis. That way, you can fine-tune strategies, just in case you see a significant drop.

What Are The Goals For PPC?  

In a nutshell, here are the goals you might wish to work on for your PPC campaign. Again, share this with your chosen SEM services in Singapore so they can plot the right tactics.

    • To boost site traffic
    • To improve brand awareness
    • To increase sales