SEO strategies change overtime. What works few years ago might not work today. That is why it is important that you keep yourself updated with the latest SEO trends.
For now, we will provide a quick guide on technical SEO strategies you must use for your website.
- Improve the speed of your website
First thing that you have to remember is to speed up your website. One of the most common reasons why a website slows down is because of the server itself. Given this reason, we recommend that you choose a quality server at the onset. Or if you are already using one but experiences a lot of downtime, then change your server. This can cost you a lot but the ROI is definitely worth it.
Second is that you should not crowd your website with unnecessary features. For example, some websites use sliders but studies show that it doesn’t really help with conversions. So why bother use it, right?
Another thing that you have to check are your images. You must compress it so it will not eat up a lot of bytes on your page. Huge images (in terms of size on disk) can slow down your entire website. Fortunately, there are a lot of tools that you can use for this.
Lastly, the codes used in your website can also play a big factor on its speed. This can be a very tedious task for beginners and we recommend an expert web developer to do this for you. Some of the best SEO companies in Singapore include web development services and you should take advantage of those.
- Is your website design mobile-friendly?
If your website looks odd on smartphones and tablets, you need to do massive changes. If you must know, Google’s system for ranking is now using the mobile searches instead of the desktop version of the website. This is because in the recent years, more and more people are using the mobile devices to search for practically anything.
Now, if your website is not mobile-friendly and users cannot navigate through it with ease, expect that they will leave right away. If you have a high bounce rate, then that means your website turns off visitors after few seconds. Obviously, that’s going to reflect on your ranking.
- Think about your URL
When you are working on your website’s URLs, you have to make it right the first time. While you can change it any time you want, you are losing a lot of opportunities for it to rank. If you are unsure of what URL to use and what is effective for SEO, the best SEO companies in Singapore can help you.
- Is your website secured?
Take a quick look at your website; see if it uses HTTPS or HTTP. If it is still using HTTP, then your website is not secured and visitors will not likely to click your link. You can easily change your website status with the help of your web developer.
- Don’t rush your content
While it is true that Google has its own way of crawling, indexing, and ranking websites, nothing beats real quality content. If you use the SEO techniques such as using keywords and the above tips mentioned in this article PLUS an amazing content, people will refer to your website as a credible source for information. This will make you a forerunner in the industry and it can ultimately help you reach your sales target.
We understand that most of us do not have the luxury of time to study SEO in detail. Leave that to the experts and focus on other things that can help your business grow. Look for an SEO company in Singapore that you can work with so your website can rank accordingly.