You’ve probably heard that Facebook is still the social media giant. That’s absolutely true. But that doesn’t mean that it’s the only platform to promote your business. In fact, Instagram is a major player too and you should include it in your marketing strategy.
Let’s try to dissect why businesses use Instagram for their brand promotions. And if you still don’t have a presence yet, we bet that this post could change your mind.
It Has More Than 1 Billion Users Worldwide
First of all, let’s look at the numbers. With such a huge potential, it would be a mortal sin not to use it to your business’ advantage.
Of course, we are not saying that you can and should target these 1 billion users. It simply means that the core of your market could be using the platform. And if you want to reach out to them, creating Instagram-specific strategy is a must.
This is where most small business owners got it all wrong. They believe that the tactics they use on Facebook should be exactly the same on Instagram. To save yourself from wasting time and effort, work with a credible company that offers Instagram marketing services.
It’s Ideal for all Size of Businesses
What’s great about Instagram is that it gives smaller industry players a room to actively promote their brands.
If you have limited budget to advertise, that’s fine. If you want to work on your organic reach, that’s possible too. You don’t need to have a lot of funds to start your promotion. But of course, you need to think about your visual assets. Instagram users love to see beautiful and captivating photos. Use that to your advantage.
You Can Generate Sales Directly from Instagram
Another great feature of Instagram is their Shop tab. In here, you can allow its users to buy directly from the platform. There are also shoppable posts where you can add tags to your photos, including the price and product description.
It Humanizes Your Brand
When you use social media, specifically Instagram, you are making your brand more relatable. There’s no need to highly promote your offering. Instead, use the platform to engage conversation with the market.
If you are not use to social media marketing, you can take advantage of companies providing Instagram marketing services. Their professionals are well-versed in terms of using the right language perfect for your market.
You Can Partner with Micro-Influencers
If your brand has a presence on Instagram, working with influencers becomes easier. You can post their photos, tag them, and their followers will also see your products.
But you have to be careful when choosing or partnering with micro-influencers. You shouldn’t base it on the number of followers alone. You need to check their background, the past products they promote, or if they are associated with negative controversies.
You can closely Watch your Competitors
And lastly, since business accounts are often public, you can have a watchful eye on your competitors. This is not to say that you should copy their style. After all, no one wants a copycat. But rather, you can always lift ideas from there and improve your strategy to win the market.
Managing social media accounts isn’t as easy as ABC. Thus, looking for a team that offers Instagram marketing services is always a good idea. It’s an investment that can grow your business.